Brad W. Groff

Mr. Groff recently moved back to Pittsburgh, where he is from, after working as an architect in New York for 15 years. He was a Senior Associate at SHoP Architects most recently but has also worked in other high profiles offices including Polshek Partnership, Michael Maltzan, and Kieran Timberlake Architects. He received his Bachelor of Architecture (2002) from Penn State University and a Master of Architecture from the Harvard Graduate School of Design (2007). He is a registered architect and a member of the AIA. 


Professionally, Brad's project experience ranges from facade and sustainable design to interior design and urban planning but he has always maintained a core interest in vernacular architecture, renovation, and materiality specific to the region. Most projects have been large, public scale commercial and mixed use residential or cultural/ institutional space. 


While at SHoP his worked focused on 4 projects including the Uber Headquarters in San Francisco, Essex Crossing in New York City, an International Office Tower in Bangkok, Thailand, and 475 West 18th Street in New York, which was a winning entry in 2015 for the USDA Tall Wood Building Prize. 
His involvement on the Uber HQ project focused on operable facade related design and transient indoor/ outdoor space from concept through construction. His work on the Essex Crossing Development included a master plan that has transformed a large stretch of undeveloped city-owned land in New York City into a dynamic mixed-use neighborhood, the design of a 14 story residential tower, a 3 story museum and a 30,000 SF public market. Prior to joining SHoP, Brad contributed to the design of the Yale University Art Gallery Renovation in New Haven, CT and the Westmoreland Museum of American Art in Greensburg, PA with Polshek Partnership. 


Academically, Brad has taught or been a teaching assistant at Penn State University, Harvard Graduate School of Design and Parsons. 


Brad currently resides in Lawrenceville, Pittsburgh, PA. 

Notable Projects

Multi-Family Residential 

Penn Avenue Condominiums, Pittsburgh, PA

Uptown 5th Ave Condominiums, Pittsburgh, PA

242 Broome St, New York, NY 
475 West 18th St, New York, NY 

 

Commercial

Essex Crossing Development, New York, NY

Essex Market and The Market Line, New York, NY

Uber HQ, Mission Bay, San Francisco, CA 

 

Cultural/ Institutional 

US Embassy Annex, Bangkok, Thailand 
The ICP, New York, NY w/ SHoP 
The Westmoreland Museum of Art, Greensburg,PA Yale University Art Gallery, New Haven, CT 
Clinton Presidential Library, Little Rock, AR 
Brockman Hall of Physics, Rice University, Houston, TX

Master Planning 

Essex Crosssing Development, New York, NY w/ SHoP